| Cognizant’s Travel and Hospitality Practice provides services to the Travel Intermediaries segment. Our services cover a spectrum of sectors including Online Travel, Retail Travel and GDS.
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| Information technology and specifically the Internet, has been the main enabler for the rapid evolution that retail travel industry has seen over the last decade. The travel products’ distribution structure has undergone unprecedented changes and yet newer ways of presenting products to the customer keep emerging. The customer has a wide range of options to choose from and Online Travel Agents will have to deliver value propositions to attract and retain the right customers. The brick and mortar travel agencies together with the GDSs have been under pressure but are continually innovating to keep their business model viable and attractive. Dynamic Packaging, Direct Connects, Multi-Channel Distribution management, Social Networking, Targeted Marketing, Loyalty Programs, Internationalization and Superior Customer Experience are some of the buzz words in the industry today.
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| Technology is a key differentiator for the retail travel players in their quest to understand the evolving dynamics that influence travelers and provide superior levels of service quality. This will also provide tangible differentiators over their competitors.
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| Cognizant has extensive experience in the travel industry which includes the distributors, aggregators and intermediaries. Our relationship with global leaders in travel industry namely 2 of the top 3 Global Distribution System organizations and 3 of the top 10 Online Travel Brands enable us to partner with these industry leaders in architecting the next generation solutions.
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| The following diagrams provides a snapshot of our experience in the travel industry.
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Cognizant Travel and Hospitality practice continuously invests in creating innovative business solution frameworks that address business pain-points of our customers. Through these frameworks, we deliver unprecedented value to our clients by providing faster time to market solutions and improved business-IT alignment. One such accelerator is described below:
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OTA Translator: The Open Travel Alliance (OTA) brings together various sectors of the travel industry to overcome a crisis of interoperability plaguing the industry by providing a set of XML Messaging Schemas for providers and distributors to communicate using unified messaging standards. Cognizant’s solution accelerator enables quick and error-free mapping of supplier’s proprietary data to OTA schema data elements. This facilitates quick interfacing with third party applications using OTA messaging standards. It reduces time to perform this mapping that is otherwise a time consuming task. The tool has a domain rich user interface that eliminates the need for training required for the technical resources.
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