Why Cognizant?
Cognizant partners with the world’s premier consumer goods manufacturers, creating innovative solutions and strategies that keep them price-competitive, category-leading and consumer-savvy. Our expertise spans a wide gamut, from demand-driven supply chains, to revenue-creating trade promotion management systems, to analytics systems and mobility solutions that anticipate and serve ever-changing customer needs.
Segments We Serve
Consumer Durables Streamline demand-driven operations, optimize costs and create more powerful brands with our deep domain knowledge and proven tools and techniques.
Footwear & ApparelRely on our industry insights and experience to optimize your sourcing execution and label management—and achieve continuous business performance improvements.
Food & Beverage Respond rapidly to your industry’s changing customer, supply chain and technology dynamics by leveraging our experience serving the world’s largest companies.
Home & Personal CareWe can help you overcome product commoditization, spiraling R&D budgets and ever-changing consumer demographics.
Insights
Thinking you can use to build a stronger business.
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Creating a Culture Of Innovation
See how 10 steps can help transform your consumer goods enterprise.
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Optimizing Inbound-Outbound Supply Chain Execution
Learn how to operate from the "inside out," and get products efficiently and cost-effectively from your plant to retail shelves.
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Success Through Data Analysis
See why advanced data analysis capabilities are critical to CG success in this paper, recently published by Consumer Goods Technology magazine.
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Overcoming IT Challenges in Mergers & Acquisitions
We can help with every aspect of M&A, from strategy to change management programs to rationalizing the new organization’s technical infrastructure and processes.
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Converting Clicks to Repeat Business
Read about a comprehensive customer e-loyalty program that helped a frozen foods maker attract, retain and cross-sell customers.
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In Search of Supply Chain Excellence
Learn how to create supply chains that are more agile, adaptive and business-aligned.
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Rebranding IT by Creating Transformational Business Value
The framework enables IT to address "moment-of-truth transactions" more effectively, one customer at a time.
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The 21st Century CIO
See how your organization can become more adaptive and responsive in the face of constant change.