Insights to Lead With Digital

Insights

Featured reports

Today's organizations face perpetual shifts in markets, economies and technologies. We are here to offer ideas that will help you respond.

Five dark navy silhouettes of standing people scattered across a light blue background, in varied poses and clothing (some in coats, some standing straight)

New frontiers, new frictions: Mapping the DNA of AI adoption

Workers want to use AI far more than their current operational realities allow. By understanding the seven types of AI adopters in the workforce, businesses can remove friction and unlock $6 trillion in real-world AI results.

Know more

Conceptual illustration of two figures separated by a gap between platforms, representing the AI execution gap or business disconnect

No skills, no payoff: Why AI value lives or dies with the workforce

Most companies are investing heavily in AI but are spending far less in helping employees use it well. Our latest research shows the skilling gap could be one of the key factors in holding back real returns.

Know more

Closing the AI execution gap: A $2 billion business boost

Some organizations do better than others when it comes to realizing AI value. Our research reveals two traits of businesses that are separating from the crowd, and the difference is worth billions in annual returns.

Know more

Abstract digital network forming a circular vortex in blue and purple tones

New work, new world 2026: How AI is reshaping work faster than expected

We’ve identified the biggest AI advancements in the last three years and why this has accelerated job impact. We also highlight the job families that could see the most—and the fastest—change while providing guidance on how business leaders can navigate the changes ahead.

Know more

style

Background Transparent

label

Featured reports

#spy-featured-reports

AI is not just about technology—it's about the people using it

style

Background Lightest Gray, rm bottom padding

No skills, no payoff: Why AI value lives or dies with the workforce

We’ve discovered an intrinsic connection between workforce skilling and AI returns. Employees who receive AI skilling outperform their untrained peers on every metric measured—productivity, output, advanced task performance and technology adoption.

Know more

The new playbook for building an AI-first workforce

According to our latest research, one in three entry-level tasks is now completed by AI, changing the HR playbook nearly overnight. Organizations that build adaptable workforces will be the ones best positioned to lead in the AI era.

Know more

The skills reset: Unlocking enterprise growth in the AI era

Sustained growth will be achieved by expanding, not limiting, the pool of workers who collaborate with the technology.

Know more

style

Background Lightest Gray, rm top padding, flex equalheight

What it will take to realize business outcomes from AI

style

Background White, rm bottom padding, flex equalheight

label

New work, new world 2026

#spy-new-work

Closing the AI execution gap: A $2 billion business boost

Two-thirds of leaders have yet to demonstrate measurable business productivity gains from AI, and one-quarter have paused or abandoned deployments. However, those with a mature tech infrastructure and a focused AI investment are separating from the crowd.

Know more

Blue digital blueprint with glowing circuit-like lines

The great AI misconception and why AI Builders are essential

The idea that leaders can pluck an AI model off the shelf and solve complex problems ignores the realities of large enterprises.

Digital waves of blue and red lights, creating a vibrant and colorful display.

What to do with the workforce in the age of gen AI

Our recent research shows that enterprises see the real value of AI—and understand the intensive construction effort it will take to build it.

Know more

style

Background Transparent, rm top padding

Removing the friction from AI adoption

style

Background Lighter Gray, rm bottom padding, flex equalheight

Ten dark navy silhouettes of standing people scattered across a light blue background, in varied poses and clothing (some in coats, some standing straight)

New frontiers, new frictions: Mapping the DNA of AI adoption

Know more

Man in a suit smiling while presenting to a seated audience.

AI skills won't scale until we put humans back in the loop

Our AI workshops point to five ways businesses can bolster adoption by helping workers understand, apply and shape AI to their specific context.

The talent architecture imperative: Why AI requires a new blueprint for the workforce

Based on our experience with an AI-powered workforce, here’s how businesses can redesign careers, roles and skills from the inside out—and how we’re doing it now.

Know more

style

Background Lighter Gray, rm top padding, flex equalheight

Meet the legacy modernization mandate

Outdated systems prevent businesses from taking full advantage of AI-powered technologies. Dive into our latest research to identify and implement a viable path for rapid legacy application modernization.

Young person with headphones on looking forward with abstract blue and yellow wave behind them

AI’s two-year timeline: the path to meeting the legacy modernization mandate

Thanks to AI, the clock is ticking on legacy modernization. In our latest report, learn how to set your legacy modernization priorities up for success with a flywheel strategy that will propagate ongoing resources and accelerate your modernization goals.

Know more

style

Background Transparent

label

Legacy modernization

#spy-legacy-modernization

The strategic imperative of building robust agent experiences

The agentic internet is a foundational change at the internet level itself, touching not just how we browse but also how the entire digital infrastructure ties together. Learn how to develop a robust agent experience to prepare for this new technological frontier.

style

Background Transparent, rm bottom padding, flex equalheight

label

Agentic internet

#spy-agentic-internet

How to get ready for the agentic internet and the rise of agent experience

The agentic internet is actively being constructed today. To get ready, businesses will need to develop the design, technical and organizational capabilities needed to create a robust agent experience.

Know more

To manage AI agents, start by demystifying them

Competitive AI agents are more like us than they may first appear. And a wise division of labor will ensure that organizations get the most from both humans and machines.

Know more

Agentic AI: A turning point for business resilience

Agentic AI holds the potential to eliminate silos between sustainability goals and traditional business thinking.

Know more

style

Background Transparent, rm top padding, flex equalheight

New minds, new markets: Anticipate the needs of AI-empowered customers

AI is shaping consumer experiences across sectors. Learn how to create AI-powered experiences that meet consumers’ evolving needs and wants.

style

Background Lighter Gray, rm bottom padding

label

AI and consumer experience

#spy-ai-and-consumer-experience

Responsible AI: The path to confident AI adoption

The path to widespread AI adoption is not without obstacles. To maintain momentum throughout your AI integration initiatives, it’s critical to address gaps in business readiness.

style

Background Lightest Gray, rm bottom padding

label

Responsible AI

#spy-responsible-ai

REPORT

Building momentum: The path to confident AI adoption

Our latest research highlights strong leadership commitment to generative AI but reveals gaps in business readiness. By addressing weaknesses and capitalizing on strengths, businesses can prepare for the next wave of gen AI adoption.

Know more

DEEP DIVE

Building consumer trust in AI

Only a third of consumers trust gen AI. But with the right approach, businesses can build strategies to win their hearts and minds.

Know more

DEEP DIVE

Global generative AI strategies: accelerators, inhibitors, and a new focus on productivity

By understanding the biggest global challenges of generative AI momentum, businesses can realize the full potential of this powerful technology.

Know more

style

Background Lightest Gray, rm top padding, flex equalheight

Supercharge your AI implementation initiatives by addressing regional differences inhibiting AI adoption

There is not a one size-fits-all approach to AI adoption. By overcoming critical inhibitors preventing widespread adoption within your region, your business can fully realize the benefits of generative AI.