Cognizant is ranked a leader among consulting and service provider firms that have developed expertise in optimizing life science commercial organizations.
In this report, the Everest Group analyzes 15 IT service providers’ Veeva services capabilities and mapped them on the Everest Group PEAK Matrix related to a provider’s capability and market impact.
Life Sciences Industry Leader, Asia Pacific, Cognizant
Thomas Mathew
To achieve success in a data-driven, multi-channel approach engagement, companies should start by creating a minimum viable product (MVP) and then expand from there to generate broader business value.
Prototyping an omnichannel commercial model
Life Sciences innovators have launched hybrid commercial models using insights gleaned from healthcare professionals.
The scalable digital content factory provides the client with greater control and visibility of asset performance across campaigns. Delivery channels got to market 30% faster and with higher quality messaging.
The AI-based intelligence solution auto-classify medications and consumer health products into a variety of market-related categories, attributing to improved customer experience.
Having completed numerous acquisitions, a global pharmaceutical company was left with multiple marketing platforms used by its seven business units. We improved customer satisfaction while achieving 100% audit compliance.