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Written by Stefano Montanari
22 August, 2024
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8 mins
The packing and packaging (P&P) industry is undergoing significant changes driven by a growing emphasis on sustainability, innovation, and digital transformation. The convergence of digital technologies with packing and packaging solutions is reshaping global manufacturing by improving efficiency, sustainability, and competitive advantage. The rising consumer awareness of environmental issues is further driving the need for sustainable packaging materials and solutions.
Companies in the packing and packaging sector are facing increased demands for innovation, flexibility, and precision in design and production. To succeed, they must develop a clear vision, position, and capabilities for comprehensive packaging optimization. Engaging the entire value chain is crucial for driving improvements through holistic packaging optimization, using supplier relationship management (SRM) and vertical integration. Companies should focus on transitioning to collaboration-based relationship management and expanding their focus beyond tier-1 suppliers. This involves leveraging automated information exchange and ensuring real-time data availability and transparency across the packaging value chain.
This article outlines a strategic roadmap for digital transformation within P&P, focusing on shop floor optimization, innovative packaging designs, and the integration of smart factory initiatives.
Achieving this transformation requires strategic alignment among key stakeholders—research & development (R&D), IT, engineering, operations—supported by a clear vision, robust governance, and a culture of continuous innovation.
Digital transformation must be driven by a shared vision across functional areas. Collaboration between the P&P, R&D Leadership Team, Engineering & Workplace (E&W) Leadership, IT, and Operations is critical. An agile governance model, balancing global standardization with local flexibility, enables smooth digital adoption.
Creating a digital strategy aligned with corporate goals enables collaboration and drives innovation. Two key objectives guide the strategy:
Working to align stakeholders with these objectives will enable the effective scaling of digital initiatives across global production networks. This approach will also take into consideration local nuances and address economic, geopolitical, regulatory, and social pressures. All of these factors will compel companies to enhance their performance in financial, sustainability, and resilience efforts simultaneously.
Case example: Unilever’s digitalization in packaging
Unilever successfully deployed digital tools across its global network, standardizing packaging materials, leveraging data analytics for performance prediction, and using digital twins for manufacturing processes. This reduced waste and improving sustainability metrics globally.
Digital tools have transformed packaging design from manual processes to highly efficient digital workflows. Designers can conceptualize, simulate, and validate packaging in a virtual environment, reducing physical prototyping.
Case example: Procter & Gamble’s digital transformation
Procter & Gamble utilized AI and machine learning in packaging design, significantly reducing material usage by 15% while maintaining product protection and enhancing consumer appeal through extensive simulations.
P&P’s digital transformation includes smart factories, utilizing advanced automation, IoT devices, and real-time analytics to optimize production efficiency and quality. Smart factories are revolutionizing the packaging industry by streamlining shopfloor operations, minimizing waste, and maximizing precision. For instance, sensors integrated into packaging machinery enable real-time detection of errors, leading to immediate corrective actions. Predictive maintenance powered by AI ensures uninterrupted peak performance, maximizing throughput and minimizing downtime. These technologies accelerate production cycles, reduce costs, and improve sustainability metrics for packaging solutions.
Case example: Schneider Electric’s smart factory initiative
Schneider Electric’s Lexington facility exemplifies smart factory adoption. IoT sensors on packaging lines enable real-time data collection and AI-driven predictive maintenance, reducing downtime by 20% and improving throughput by 25%.
Automation is only effective when supported by robust digital platforms. Bridging automation with digital infrastructure ensures scalable, flexible, and responsive packaging processes.
Bridging Automation and Digitalization requires:
Case example: Johnson & Johnson's automation strategy
Johnson & Johnson integrated automation with digitalization across its packaging lines using a unified data architecture. This approach reduced material waste by 18% and improved production speed by 30%.
Harnessing data from smart factories and digital packaging systems is essential for strategic decision-making. Advanced business intelligence (BI) platforms aggregate, analyze, and visualize data, driving continuous improvement.
Operational, quality, inventory, sustainability, and supply chain data are essential for real-time monitoring and predictive maintenance.
The BI platform for P&P should integrate data from multiple sources, including IoT devices, MES, ERP, and digital twin systems. A robust BI platform integrates data from global production sites, offering real-time visualization, predictive analytics, and automated reporting for consistent global benchmarking.
Embedding analytics into decision-making processes, with well-defined key performance indicators (KPIs) reflecting operational performance and strategic goals, ensures informed leadership.
A robust BI platform integrates data from global production sites, offering real-time visualization, predictive analytics, automated reporting, and global benchmarking.
Case example: PepsiCo’s data-driven operations
PepsiCo’s BI platform aggregates data from global packaging operations, providing real-time insights. Predictive analytics reduced packaging costs by 12% and minimized material waste by 10%.
KPIs are vital for monitoring, evaluating, and optimizing P&P performance. Core KPIs include:
Case example: Colgate-Palmolive’s use of KPIs
Colgate-Palmolive employed KPIs to monitor OEE, material efficiency, and sustainability, leading to an 18% improvement in packaging line efficiency and a 12% reduction in material waste.
Effective capacity management and budget allocation are crucial to ensuring successful digital transformation initiatives.
Accurate demand forecasting, flexible manufacturing systems, and scenario simulations align production capacity with business needs.
Establishing phased investments, conducting cost-benefit analyses, and maintaining budget flexibility ensures financial control and maximizes ROI.
Case example: Mars Inc.’s digital transformation budget
Mars Inc. employed phased investments in smart factory technologies and BI platforms, improving overall equipment effectiveness by 20% while maintaining budget flexibility for future investments.
At Cognizant, we combine cutting-edge technology with in-depth consulting capabilities to support industries and complex scenarios in their journey toward packaging innovation. The future of P&P lies in the strategic integration of digital tools, smart factory systems, and data-driven processes. Defining clear KPIs, building robust BI platforms, and managing capacity and budget effectively will unlock improvements in efficiency, sustainability, and innovation. This roadmap offers a comprehensive approach for successfully driving digital transformation in packaging.