Skip to main content Skip to footer
Subscribe for more and stay relevant

The Northern European newsletters deliver quarterly industry insights to help your business adapt, evolve, and respond—as if on intuition

Cognizant Benelux Blog

 

6 mins

 

In the realm of technological breakthroughs, generative artificial intelligence (generative AI) emerges as a defining paradigm shift. This is not another article trying to explain generative AI (for that, you can get started with the Cognizant handbook).

Haven’t we been here before?

Change being the only constant is a well-worn cliché. Over time, and various hype-cycles, we’ve witnessed numerous technology breakthroughs—Internet of Things (IoT), robotics, robotics process automation and intelligent process automation (RPA/IPA), machine learning, artificial intelligence (AI), blockchain, quantum computing, and more. While some of these innovations have had significant consequences, generative AI stands apart. Unlike its predecessors, its applications transcend conventional boundaries, promising unforeseen possibilities and reshaping our understanding of creativity and interaction between machines and humans.

So, what’s different this time?

Generative AI is often referred to as a “general-purpose technology.” This label signifies that it provides a broad capability that can be harnessed in multiple ways, with its applications evolving over time. Just as electricity initially defied full comprehension but revolutionized human existence, generative AI opens new frontiers in machine interaction intersecting with aspects (such as creativity) that humans traditionally consider uniquely their own. The true value of generative AI lies not in semantics but in its capacity to reshape our world.

Still not convinced?

Before dismissing Generative AI as just another trend, consider the historical parallels:

  1. The Evolution of the Printing Press
    The printing press revolutionized communication, evolving from handwritten texts to modern-day printers. Similarly, generative AI augments human creativity without replacing it, fostering a new era of collaborative innovation.

  2. The Journey of the Internet
    From its inception as a novelty, the internet has evolved into an indispensable tool; real-time network access was revolutionary. Fast forward to today and similarly, generative AI complements human ingenuity, enhancing rather than supplanting our capabilities.
“Why does it matter to me?”

In the early 1940s, IBM’s president, Thomas J Watson, reputedly said, “I think there is a world market for about five computers.” Just as IBM's misjudgment of computer demand proved costly, underestimating the potential of generative AI could hinder progress. Today, accessibility to generative AI transcends traditional barriers, amplifying human potential in unprecedented ways.

Don’t be like Thomas J Watson – just because we don’t see it yet, does not mean that it cannot be. For the first time, one does not have to be a Python programmer or a data scientist to tinker with Generative AI. Generative AI democratizes innovation, empowering individuals regardless of technical expertise. Every one of us can already start taking advantage of it.

How do organizations get started?
The power of generative AI in banking

GenAI is a revolutionary technology that has the potential to transform every industry. It can redefine all aspects of banking operations, providing banks with a competitive edge by delivering personalized services and boosting operational efficiency. This innovative technology allows banks to make insightful, data-driven decisions, manage risks effectively, and improve customer satisfaction. GenAI could be the key to unlocking new levels of success in the banking sector, as discussed in our blog, “The power of generative AI in banking”.

The power of generative AI in manufacturing

Generative AI in manufacturing is a fascinating intersection of historical practices and cutting-edge technology. We delve into this transformative field and explore how it’s shaping the future of production in our blog, “The power of generative AI in manufacturing”.

The power of generative AI in retail

Generative AI is transforming the retail industry in ways we never thought possible. With the rise of sustainability, technology revolutions, and new generations coming in, it’s important to stay ahead of the curve and avoid getting disrupted. We highlight some key enterprise use cases in our blog, “The power of generative AI in retail”.

The power of generative AI in life sciences

The field of life sciences has witnessed remarkable advancements in recent years, thanks to the integration of generative AI technologies. We showcase all the areas where GenAI is making significant strides in our blog, “The power of generative AI in life sciences”.

Or get started right away with Microsoft CoPilot

To begin, open Edge on your device, create a new tab, and switch from the usual Bing search to CoPilot—the Microsoft avatar powered by OpenAI’s large language model.

Screenshot of copilot on Edge browser

...and above all, have fun with technology!

Discover how Cognizant can help solve some of the industry’s greatest challenges. Visit our GenAI hub to watch our latest Gen AI Use Case videos presented by our Industry, DX and AI experts.



Tapas Mishra

Engagement Delivery Manager

Author Image




Latest blog posts
Related blog posts