Discover industry-specific solutions and expertise.
Solve your toughest A&D challenges with Belcan.
Ignite peak performance and efficiency in your business.
Reimagine your manufacturing competitive advantage.
Accelerate growth with customer-focused solutions.
Our data and AI solutions align with your business outcomes and create impactful results.
Personalize learning experiences with education tech and IT solutions—and make learners feel valued.
Create strategies for product, service and process innovation that deliver new growth.
Meet customer demands for a digital, personalized online insurance experience—while reducing risk.
Digitally transform to empower a more intelligent, agile and high-performing enterprise.
Make business decisions based on real-time contextual data with our digital solutions.
Stay ahead of the competition with the latest tech like IoT, machine learning and blockchain.
Deep industry expertise to propel your business into the future.
Explore Belcan’s flexible, custom-tailored solutions.
Put AI to work and turn opportunity into value.
Accelerate time to value for industrial edge AI.
Maintain high integrity across the AI lifecycle.
Realize the next frontier of enterprise performance.
Enhance operations, boost efficiency, remove technical debt and modernize apps for the future.
Operate with insight and speed—using AI-powered processes that supercharge performance.
Boost operational efficiency, optimize costs and speed product development.
Reimagine the customer experience, attract and retain top talent, and win in the digital economy.
Sense change, optimize operations and mitigate risk with data-driven insights at quantum speed.
Enable a more secure and value-centered business with proven next-gen solutions.
AI insights to inspire enterprise transformation.
Understand and anticipate the needs of AI-empowered customers.
Invest in people to unlock the power of AI.
Bridge the gap between strong AI leadership and business readiness.
Explore the future of business with our Gen AI insights.
Explore the top focus areas that are important to Cognizant and our clients.
Dive into our forward-thinking research and uncover new tech and industry trends.
Check out our other insights and research—and the experts behind them.
Explore how our expertise can help you sense opportunities sooner and outpace change.
Discover industry-specific solutions and expertise.
Solve your toughest A&D challenges with Belcan.
Ignite peak performance and efficiency in your business.
Reimagine your manufacturing competitive advantage.
Accelerate growth with customer-focused solutions.
Our data and AI solutions align with your business outcomes and create impactful results.
Personalize learning experiences with education tech and IT solutions—and make learners feel valued.
Create strategies for product, service and process innovation that deliver new growth.
Meet customer demands for a digital, personalized online insurance experience—while reducing risk.
Digitally transform to empower a more intelligent, agile and high-performing enterprise.
Make business decisions based on real-time contextual data with our digital solutions.
Stay ahead of the competition with the latest tech like IoT, machine learning and blockchain.
Deep industry expertise to propel your business into the future.
Explore Belcan’s flexible, custom-tailored solutions.
Put AI to work and turn opportunity into value.
Accelerate time to value for industrial edge AI.
Maintain high integrity across the AI lifecycle.
Realize the next frontier of enterprise performance.
Enhance operations, boost efficiency, remove technical debt and modernize apps for the future.
Operate with insight and speed—using AI-powered processes that supercharge performance.
Turn big visions into practical realities with expertise that takes you further.
Boost operational efficiency, optimize costs and speed product development.
Reimagine the customer experience, attract and retain top talent, and win in the digital economy.
Sense change, optimize operations and mitigate risk with data-driven insights at quantum speed.
Enable a more secure and value-centered business with proven next-gen solutions.
Turn sustainability commitments into achievable milestones.
AI insights to inspire enterprise transformation.
Understand and anticipate the needs of AI-empowered customers.
Invest in people to unlock the power of AI.
Bridge the gap between strong AI leadership and business readiness.
Explore the future of business with our Gen AI insights.
Keep up with the trends shaping the future of business—and stay ahead in a fast-changing world.
Explore the top focus areas that are important to Cognizant and our clients.
Dive into our forward-thinking research and uncover new tech and industry trends.
Check out our other insights and research—and the experts behind them.
Explore how our expertise can help you sense opportunities sooner and outpace change.
The Northern European newsletters deliver quarterly industry insights to help your business adapt, evolve, and respond—as if on intuition
Written by Tapas Mishra
11 April, 2024
Share
6 mins
In the realm of technological breakthroughs, generative artificial intelligence (generative AI) emerges as a defining paradigm shift. This is not another article trying to explain generative AI (for that, you can get started with the Cognizant handbook).
Change being the only constant is a well-worn cliché. Over time, and various hype-cycles, we’ve witnessed numerous technology breakthroughs—Internet of Things (IoT), robotics, robotics process automation and intelligent process automation (RPA/IPA), machine learning, artificial intelligence (AI), blockchain, quantum computing, and more. While some of these innovations have had significant consequences, generative AI stands apart. Unlike its predecessors, its applications transcend conventional boundaries, promising unforeseen possibilities and reshaping our understanding of creativity and interaction between machines and humans.
Generative AI is often referred to as a “general-purpose technology.” This label signifies that it provides a broad capability that can be harnessed in multiple ways, with its applications evolving over time. Just as electricity initially defied full comprehension but revolutionized human existence, generative AI opens new frontiers in machine interaction intersecting with aspects (such as creativity) that humans traditionally consider uniquely their own. The true value of generative AI lies not in semantics but in its capacity to reshape our world.
Before dismissing Generative AI as just another trend, consider the historical parallels:
In the early 1940s, IBM’s president, Thomas J Watson, reputedly said, “I think there is a world market for about five computers.” Just as IBM's misjudgment of computer demand proved costly, underestimating the potential of generative AI could hinder progress. Today, accessibility to generative AI transcends traditional barriers, amplifying human potential in unprecedented ways.
Don’t be like Thomas J Watson – just because we don’t see it yet, does not mean that it cannot be. For the first time, one does not have to be a Python programmer or a data scientist to tinker with Generative AI. Generative AI democratizes innovation, empowering individuals regardless of technical expertise. Every one of us can already start taking advantage of it.
GenAI is a revolutionary technology that has the potential to transform every industry. It can redefine all aspects of banking operations, providing banks with a competitive edge by delivering personalized services and boosting operational efficiency. This innovative technology allows banks to make insightful, data-driven decisions, manage risks effectively, and improve customer satisfaction. GenAI could be the key to unlocking new levels of success in the banking sector, as discussed in our blog, “The power of generative AI in banking”.
Generative AI in manufacturing is a fascinating intersection of historical practices and cutting-edge technology. We delve into this transformative field and explore how it’s shaping the future of production in our blog, “The power of generative AI in manufacturing”.
Generative AI is transforming the retail industry in ways we never thought possible. With the rise of sustainability, technology revolutions, and new generations coming in, it’s important to stay ahead of the curve and avoid getting disrupted. We highlight some key enterprise use cases in our blog, “The power of generative AI in retail”.
The field of life sciences has witnessed remarkable advancements in recent years, thanks to the integration of generative AI technologies. We showcase all the areas where GenAI is making significant strides in our blog, “The power of generative AI in life sciences”.
To begin, open Edge on your device, create a new tab, and switch from the usual Bing search to CoPilot—the Microsoft avatar powered by OpenAI’s large language model.
...and above all, have fun with technology!
Discover how Cognizant can help solve some of the industry’s greatest challenges. Visit our GenAI hub to watch our latest Gen AI Use Case videos presented by our Industry, DX and AI experts.