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Cognizant Benelux Blog

 

8 mins

 

Recently, VF and NIKE reported layoffs, while Lululemon sinks 15% on slower store traffic, weaker outlook, confirming retail as a dynamic and challenging industry, along with banking, and technology, where companies tend to reconfigure more than those in stable industries, and develop routines to deal with it.

Organizations must maintain a strong focus on continuous innovation, while at the same time reorganize and turnaround to ensure long-term viability and competitiveness in today's dynamic business landscape. This process involves two intertwined approaches: restructuring, which involves altering existing organizational structures, and reconfiguration, which entails nuanced adjustments to business units without altering the fundamental structure.

Understanding the imperative

The decision to pursue restructuring or reconfiguration hinges on various factors, including industry dynamism and the urgency of strategic realignment. In rapidly evolving industries, swift reconfiguration often outperforms slow restructuring efforts, enabling companies to seize opportunities and maintain a competitive edge.

Effective restructuring necessitates comprehensive changes across various organizational dimensions, including management processes, IT systems, culture, incentives, and leadership styles, to avoid misalignment that can paralyse the company. Rapid alignment across these domains is critical for success, particularly in fast-paced markets.

Assessing the landscape

Global companies with diverse workforces face unique challenges in orchestrating successful restructurings across borders. Harmonizing cultural dynamics and management processes is essential for effective communication and compliance with local regulations, necessitating meticulous planning and execution. These are the common steps:

  • Operational model and organization design
    A comprehensive review of the operating model, encompassing people, technology, processes, and data, is imperative to enhance organizational efficiency and value delivery. Leveraging intelligent, cloud-based technology platforms facilitates informed decision-making and enables dynamic workforce planning aligned with strategic objectives.

  • Strategic workforce planning
    Identifying gaps and developing skills and capabilities in the workforce is crucial to meet business and customer needs effectively. Ensuring the right number of people with the right skills are deployed at the right place and time enhances organizational agility and performance.

  • Work enablement
    Improving productivity by providing optimal infrastructure, technology, processes, and resources to the workforce fosters innovation and efficiency. Placing humans at the center and enabling technology at speed drives sustainable growth and competitive advantage.

  • Transition planning
    Selecting individuals for specific roles in the organizational structure and planning their transition effectively ensures smooth operations during restructuring. Developing and deploying resources in an efficient manner minimizes disruptions and maintains operational continuity.

  • Network alignment
    Aligning formal structures and reporting lines with existing organizational networks enhances collaboration and efficiency. Leveraging organizational network analysis optimizes resource allocation and enhances decision-making processes.

  • Learning and development
    Utilizing automated intelligence-based platforms to identify the health index of a company’s skill inventory and automate workforce upskilling and reskilling fosters a culture of continuous learning and adaptation.
Common pitfalls

If market dynamics contribute to the need for reorganization, wrong managerial approaches only exacerbate the situation. Companies squandering talent and competing in commoditized markets risk erosion of trust and competitiveness.

Maintaining trust and transparent communication are paramount during restructuring efforts to prevent erosion of trust and mitigate negative effects on engagement and motivation. Harvard Business Review's Layoffs that don't break your company reported among other insightful academic research on this topic that survivors experienced a 20% decline in performance after a layoff.

Proactive communication, transparent financial performance reporting, and early identification of key talent are essential for fostering resilience and minimizing adverse impacts.

Mitigating financial distress

Collaborative efforts between businesses and restructuring consulting teams are crucial for developing robust turnaround plans and implementing strategic initiatives to address financial distress effectively. Prioritizing stability and long-term financial health are essential for ensuring survival and sustainable growth. Failure to address profit crises can lead to liquidity crises and potentially insolvency. Companies must navigate these challenges to ensure their survival and revitalization.

Empowering the workforce

Investing in upskilling, reskilling, and transition planning mitigates the negative impact of workforce reductions and fosters a culture of trust and resilience. AT&T's talent overhaul experience is a good case study, a company once regarded as the company "where the future was invented." but that had to face that its legacy businesses are becoming obsolete at some point. 

Transparent communication and support for reclassified employees' personal transitions are essential for maintaining morale and stability. Therefore, staff and representatives should collaborate to seek solutions, minimizing negative impacts on employees' standard of living, stability, and self-esteem.

  • Timely announcement and execution
    Announcing and executing restructuring plans promptly, along with providing support for affected employees' personal transitions, minimizes negative impacts on individuals' standard of living, stability, and self-esteem.

  • Implementing strategic solutions
    Tailored solutions, ranging from rapid strategic realignment to meticulous liquidity management, are essential for guiding companies through restructuring and turnaround processes. Leveraging expertise and innovative solutions enables organizations to overcome challenges and emerge stronger.
Maintaining continuity

Companies should prepare for a leaner workforce as part of their strategic adaptation to change. Prioritizing long-term strategic change over short-term cost-cutting measures ensures continuity and stability throughout the restructuring process. Emphasizing stability and agility enables companies to navigate complexity and drive sustainable organizational performance.

Adapting to change

Striking a balance between stability and agility is crucial for successful restructuring efforts. Structural changes must reinforce a company's unique strengths and strategic advantages to differentiate it from competitors effectively. Leveraging automation and digital solutions streamlines operations and enhances efficiency, enabling companies to adapt to changing market dynamics effectively.

Engaging stakeholders

Transparent communication and proactive engagement with stakeholders, including employees, unions, customers, regulators, and the board of directors, are essential for successful reorganization efforts. Building trust and mitigating risks through transparent communication fosters collaboration and alignment.

Leveraging technology and analytics

AI-driven analytics platforms provide valuable insights for workforce restructuring and decision-making, enabling companies to optimize operational models and plan for future workforce needs effectively. Assessing each department's role, analysing employee performance, and exploring restructuring alternatives are essential steps for optimizing operational efficiency and minimizing workforce disruptions.

Framework

A structured framework for workforce transformation projects, encompassing stages, consultation obligations, impact mitigation, estimated timeline, and costs, facilitates effective planning and execution of restructuring initiatives. The following framework ensures thorough planning, transparent communication, continuous evaluation, risk mitigation, and rigorous cost-benefit analysis:

  • Comprehensive planning
    The framework entails meticulous planning at every stage of the restructuring process, ensuring thorough assessment of potential impacts and alignment with strategic objectives.

  • Transparent communication
    Transparent communication channels are established to keep stakeholders informed throughout the process, fostering trust and alignment with organizational goals.

  • Continuous evaluation
    Regular evaluation and feedback mechanisms are integrated into the framework to monitor progress, identify challenges, and adapt strategies accordingly.

  • Risk mitigation strategies
    Contingency plans and risk mitigation strategies are developed to address potential obstacles and ensure smooth execution of restructuring initiatives.

  • Cost-benefit analysis
    Rigorous cost-benefit analysis is conducted to assess the financial implications of restructuring efforts and optimize resource allocation for maximum impact.
Our approach

The experienced advisors at Cognitive specialize in strategic realignment, liquidity management, stakeholder engagement, and performance enhancement. We provide comprehensive liquidity crisis services, including turnaround, restructuring, board advisory, net working capital management, support for chief restructuring officers, accelerated mergers and acquisitions, and distressed asset acquisition. Leveraging deep industry knowledge and innovative solutions, we guide companies through complex restructuring and transformation efforts.

Whether restructuring or reconfiguring, aligning organizational changes with strategic strengths and differentiation is crucial for achieving sustainable success.

Conclusion

In an era of constant change, navigating strategic reorganization and turnaround efforts is essential for organizational resilience and sustained growth. By embracing change, empowering the workforce, and leveraging innovative solutions, companies can emerge stronger and more agile than before. Contact us today to embark on a transformative journey towards organizational excellence and sustainable growth.



Nishtha Sharma

Consultant - Retail, Consumer Goods, Travel & Hospitality

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Mariana Ladeira

Data Governance Analyst

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Anastasiia Nichukhina

Consulting Business Analyst

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