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Trade Promotions Management
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Accelerate your RGM and TPM capabilities

Recent research from McKinsey indicates that CPG companies with robust RGM and trade promotions management (TPM) capabilities are achieving 4% to 7% margin growth and are 2.4 times more likely to capture and sustain value.
As tariffs and inflation pressures loom, these companies are increasingly turning to advanced RGM and TPM solutions to align promotions with real-time consumer data and adopt an accelerated approach to pricing and revenue growth. 
With over 5,000 high-performance consulting teams worldwide and more than 20 RGM and TPM engagements in consulting, implementation and support services, Cognizant is well-equipped to help you tackle your pricing challenges head-on.

Our services

Strategic growth plans

Our RGM solution, in partnership with RGM SaaS vendors, integrates pricing, promotions and revenue growth strategies to enable real-time decision-making and sophisticated price optimization to maximize profitability—supported by a robust data strategy and governance framework.

Effective trade promotions

Our TPM solution’s partnership with trade promotions optimization (TPO) SaaS vendors transitions companies to modern, AI-enhanced platforms, maximizing ROI. Accurately predict promotional lift and align promotions with real-time consumer demand for a more effective trade promotion strategy.

Transform your legacy TPM with AI

Is your TPM system getting outdated? With SAP phasing out its on-premise version and other TPM platforms becoming obsolete, now is the time to modernize.
Unlock SAP S/4HANA value potential with us

Partner with Cognizant to seamlessly migrate to SAP S/4HANA—and enable AI-driven RGM and TPM to unlock value potential from the ERP system.

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SUCCESS STORY

Our work with clients

A S/4HANA modernization journey with Breakthru Beverage Group

Learn how we supported Breakthru Beverage Group to seamlessly transition to SAP S/4HANA, streamlining its operations, boosting efficiency and driving innovation. 

Enhancing DTC for BlueTriton Brands with ReadyRefresh®

Explore how we successfully helped Primo Brand, formerly known as BlueTriton Brands, to upgrade SAP TPM system to SAP S/4HANA for a more seamless customer and agent experience.

SHOWCASE

Featured work

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.