Skip to main content Skip to footer
Cognizant logo
Marketing Operations
Contact

Modern AI-integrated marketing operations

Today’s marketing teams need to reach audiences in the right context, and across channels. Doing so effectively requires agility and foresight driven by the power of AI, data and analytics.
We help clients rethink how they create value, innovate and grow by combining business and process expertise with intelligent digital platforms to optimize marketing operations.

What you could achieve

50%

advertising productivity gains

Learn more

30%

faster time to market

Learn more

20%

faster sales lead response

Learn more

70%

reduction in client acquisition costs

Learn more

90%

faster sales quotes

Learn more
Operate with agility and intelligence

Cognizant’s marketing operations services combine talent with domain and platform expertise to help clients automate and scale processes as well as develop and optimize personalized campaigns for each step of the buying journey. We also partner to co-innovate, test, iterate and deploy new campaigns quickly and efficiently.

presentation in office

What we deliver

Deep platform expertise

Skills and experience across major advertising platforms provide operations and performance you can rely on.

Commitment to outcomes

Our expertise with tools and frameworks on a global scale enable us to commit to outcomes, helping clients achieve better returns, faster.

Intelligent automation

We help develop processes that enable faster speed to market.

End-to-end expertise

Our experienced team provides essential advice on integrated marketing campaigns optimization.

Featured work

MEDIA & ENTERTAINMENT

Intelligent automation transforms advertising operations

An entertainment company automates its advertising sales business processes and reduces inefficiencies and errors across its global linear and digital network.

Know more
A person holding a camera

MEDIA & ENTERTAINMENT

AI improves productivity by 50%

A digital ad agency automates ad extensions featuring deep learning-based natural language processing (NLP) to help its customers improve click-through rates.

Know more
men in meeting

LIFE SCIENCES

Optimized marketing operations boosts customer satisfaction

A centralized marketing platform helped a global pharmaceutical company accelerate response time by 20% and achieve 100% compliance.

Know more
connected world

Insights

Good customer experience = growth—even in a downturn

Explore four CX questions leaders should ask to boost customer loyalty, improve brand reputation and increase revenue—now and in the long run.

Know more
Two smiling women working on a computer
Gen AI and content: Balancing risks and rewards

4 steps for media companies seeking to lead the way in a brave new world.

Know more
A person typing on a laptop
To lead with AI, focus on people and governance

Here's how senior leaders can optimize AI for not just their organization but also for their workers and the world.

Know more
A person wearing glasses looking at a screen
How gen AI can enhance, not erase, past tech investments

In the world of rapid technological evolution, generative AI emerges not as a replacement for existing systems, but a catalyst that unlocks their true potential

Know more
A cuboid was placed at center of the connected nodes surface
Gen AI: From theory to practice

The best way to get started with generative AI is to understand what it’s for: unlocking and expanding value.

Know more
A view of an eye wearing specs
Cognizant named Leader in Marketing Services PEAK Matrix® 2024

Cognizant continues to excel as Everest Group has named us a marketing services leader for the fourth consecutive year. Our unique vertical and geo-focused go-to-market strategy, proprietary Gen AI content creation engine, and widespread delivery network is helping clients run insight-driven campaigns at scale.

Read the report
Everest group peak matrix badge, Leader Marketing Services, 2024
Cognizant named Leader in Marketing Services PEAK Matrix® 2023

Everest Group recognizes Cognizant as a marketing services leader for the third year in a row. Our end-to-end marketing services, from consulting to creative solutions, are built on strong technology foundations and help clients run insight-driven campaigns at scale.

Know more

Explore additional business process services

Modern BPS

Explore our modern business process services

AI business accelerators

Speed your adoption of AI and Automation using our pre-configured solutions for business processes

AI model training

Fast-track AI models from concept to value

Woman reaching her arm out
Join our team

Empower your career and future-proof your skills while you help the world’s most influential companies, including marquee Global 2000 clients and Silicon Valley heavy hitters, win with intuition. Join the industry leader.

Browse job listings

Take the first step

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.