Existing businesses can’t become AI natives themselves, but they need to stay vigilant as these AI upstarts seize new market opportunities. By actively studying how AI-native businesses put AI into the core of their operations and technology, established companies can reap the benefits of thinking and acting like their newest competitors.

Gen AI momentum: accelerators and inhibitors

By understanding the biggest barriers inhibiting gen AI adoption, businesses can continue to generate momentum and realize the powerful productivity gains it has to offer.