Our latest research highlights strong leadership commitment to generative AI but reveals gaps in business readiness. By addressing weaknesses and capitalizing on strengths, businesses can prepare for the next wave of gen AI adoption.

Existing businesses can’t become AI natives themselves, but they need to stay vigilant as these AI upstarts seize new market opportunities. By actively studying how AI-native businesses put AI into the core of their operations and technology, established companies can reap the benefits of thinking and acting like their newest competitors.